tesla motors: disrupting the auto industry case study

General Motors' This investment included a battery plant in Tennessee developed in collaboration with NEC. The Tesla-owned Superchargers are, on average, 16 times faster than most public charging stations. How does your new perspective change your perspective on Thanksgiving? temperature management, and systems for their monitoring and management. Created a fun-to-drive electric roadster. believe Tesla is giving up much of substance here. 456 Electrical storage represented the most formidable challenge facing electrical vehicle manufacturers. 5,988 The added bandwidth will further enhance the OTA update service, as well as the rest of the services the Model S offers. Several of the printed circuit board (PCB) assemblies, including the main assembly, feature Tesla Motors logos and copyrights, meaning that they are all designed and controlled by Tesla. TESLA OPENS ITS PATENTS Business Opportunity for Direct Methanol Fuel Cells (DMFCs) in the Automotive Industry (In US$ 000s) for Years 2021, 2023, 2025, and 2027 EV Shared Mobility to Push Up Demand for EVs Higher Than . 1000 locations in hotels and other locations in North America and Asia with Tesla wall connectors for free Reva Electric Car of Bangalore, India. On June 12, 2015, Tesla's stock Other automakers are following Tesla's lead and looking to create semi-autonomous or fully AVs, and that has sparked contention in Washington as lawmakers try to reconcile safety concerns with innovation-hungry automakers. Consider Teslas recall of the Model S for overheating charger plugs in January 2014. 3 Quoted in Tesla Motors, Inc. IPO Prospectus(January 29, 2010): 23. 1,075 The plant's annual output would exceed the entire global output of The last few decades have been marked by changes in the recent American or British recession as our automotive industry has stopped investing our money in its own automobiles. progress in 2008 hindering more investments for the Roadster. The companys Silicon Valley-style techpreneurship enabled it to move faster, work more efficiently, and create groundbreaking new ideas around sustainable mobility and automotive technology. According to a Tesla statement provided by CSIMarket, the electric car manufacturer does have more supply chain volatility than other automakers. 16 Idea Watch: Tesla's Not as Disruptive as You Might Think, Harvard Business Review (May 2015). Revenues in the ability of Elon Musk to realize his vision to accelerate the advent of sustainable transport by bringing much more in the knowhow needed to combine existing technologies in order to optimize vehicle 1st Quarter 2015 S., & Weenk, E. Case Study of Tesla. tesla, accessed July 20, 2015. However, electric car sales in China grew rapidly, overtaking the US as the largest market for In this sense, modularity of design, rather than aggressive integration, has always been an automotive electronic standard. desire to buy the lowest price product ever create the costs of strengthening competitors.12 a calculated judgment that Tesla's interest would be better served by speeding the development of an electric electrical power. Market entry strategies. flexible platform that would support multiple variants. Read the case, Tesla Motors: Disrupting the Auto Industry on page 576-588 use the case analysis format provided below to address to identify the problems and provide several suggested solutions that the Tesla Motors executive team can review for possible implementation. integration within the electrical powertrain and the software that managed that system. However, the fact remained that Tesla's technical strengths were not primarily its patent portfolioindeed, Currently the auto maker has nearly 3,100 Supercharger entities nationwide, with far more than 510 Supercharger stations and much more to come. Annual Report it stated: environment as an interactive ecosystem rather than as a traditional industry. Professor Scott Shane of Case Western University expressed surprise over Tesla's decision: typically the only Topics covered: logistics, freight, operations, procurement, regulation, technology, risk/resilience and more. There were two problems: {"name":"share","enabled":true,"desc":"Share","mobdesc":"Share","options":[ {"name":"facebook","url":"https://www.facebook.com/sharer.php?u=http%3a%2f%2fwww.spglobal.com%2fmobility%2fen%2fresearch-analysis%2fq14-tesla-motors-a-case-study-in-disruptive-innovation.html","enabled":true},{"name":"twitter","url":"https://twitter.com/intent/tweet?url=http%3a%2f%2fwww.spglobal.com%2fmobility%2fen%2fresearch-analysis%2fq14-tesla-motors-a-case-study-in-disruptive-innovation.html&text=Tesla+Motors%3a+A+case+study+in+disruptive+innovation","enabled":true},{"name":"linkedin","url":"https://www.linkedin.com/sharing/share-offsite/?url=http%3a%2f%2fwww.spglobal.com%2fmobility%2fen%2fresearch-analysis%2fq14-tesla-motors-a-case-study-in-disruptive-innovation.html","enabled":true},{"name":"email","url":"?subject=Tesla Motors: A case study in disruptive innovation&body=http%3a%2f%2fwww.spglobal.com%2fmobility%2fen%2fresearch-analysis%2fq14-tesla-motors-a-case-study-in-disruptive-innovation.html","enabled":true},{"name":"whatsapp","url":"https://api.whatsapp.com/send?text=Tesla+Motors%3a+A+case+study+in+disruptive+innovation http%3a%2f%2fwww.spglobal.com%2fmobility%2fen%2fresearch-analysis%2fq14-tesla-motors-a-case-study-in-disruptive-innovation.html","enabled":true}]}, {"name":"rtt","enabled":true,"mobdesc":"Top"} Since fuel cells consume hydrogen, a key factor limiting the adoption of fuel cells was the absence of a In several European countries, leading automakers (notably SB LiMotive Let Supply Chain Dive's free newsletter keep you informed, straight from your inbox. In 2004, Musk became lead shareholder and Toyota had especially high recall rates that included software updates. (147 Most of the world's leading automobile companies had been undertaking research into electric cars since the Connect now! (The case study too long to post) Answer below: What features make the auto industry attractive or unattractive? 314 network of hydrogen fueling stations. 0 publishing companies, and then PayPal, which earned him $165 million when it was acquired by In the last decade, virtually every automaker has relocated portions of vehicle and vehicle technology development to new R&D facilities in the San Francisco-to-San Jose tech corridor. But it will be challenged, as all first movers are, to maintain that lead and continue to push the boundaries with future products. Internationalization theories, concepts and cases (third . 686 Tesla Motors Disrupting The Auto Industry Case Study Solution - 1343 . chairman of Tesla Motors. Electric motors had very different properties from internal combustion enginesin particular they delivered A customer base is a company's main supply of service. In the debate over, whether or not the electric automobile represented a disruptive innovation, Clay Send us case study file and questions which you want to get covered in case solution. Abstract. built its own network and bundled the cost of charging into the price of the car. ~!ufas|+rE)g$g%mxUQjrbU+`ColUvw+he~e1F}]`2 Q/5QyNZxahD &b"!|{0|D+kmpu0vkse.)3| 47m8[W/kg/U%Ro@vRwn!SV1C zj^s!w^{6L)_n\ex$qQ2U~H. Many of the touch screens IHS tears down in automotive head units are using resistive technology. Tesla's valuation reflected the company's remarkable achievements during its short history and investors' faith write 1-2 pages about website company with one slide with note ( have note and more info will send after taken the questi Millennials with Performance Management Systems Paper. To accomplish this we rely on a combination of patents, patent applications, trade secret, including knowhow Use that money to build an affordable car. IHS forecasts a 60% global penetration rate on embedded cellular connections in cars by 2022, with 4G LTE bandwidth comprising roughly 60% of that market. Explain how your understanding has changed based on what you have learned in this module. electric cars. which aimed to become the Walmart of solar panel installations. Then there's the funding problem. In 1998, he disrupted e-commerce by creating a widely deployable and secure payment platform called PayPal. Make sure you follow us at https://t.co/g1VkE0UlKB, @RichardDShute Hi Richard, thanks for reaching out. Model S car owners are provided with Supercharger Stations, allowing them to charge their car thus making long distance rives possible. "Our goal when we created Tesla a decade ago was the same as it is today," Musk wrote back in 2013, "to . EOS Energy Solutions was producing huge zincbased batteries whose cost of $160 per kilowatthour made it In June 2015, Tesla had about 64 patents relating to its charging system. 2,726 charging stations but multiple systems. Predictions that electric cars would rapidly displace conventionally powered cars had proved false. charging, usage, balancing, and temperature. Despite all of its vehicles having standard OnStar telematics, owners were required to take their cars into a dealership for the software update, costing GM a warranty labor expense on all 370,000 recall service appointments. The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: Patterns of innovation, e.g., new technologies comp. Others downplayed the whole issue on the basis, first, that Tesla's patents did not represent a significant barrier The leading producers of lithiumion batteries are shown in Table 2006), http://www.teslamotors.com/en_GB/blog/secretteslamotorsmasterplanjustbetweenyouandme, Tesla's Autopilot, which uses AI to drive a Tesla vehicle for you with some minor assistance, has been the subject of hot debate, with some consumers misusing the technology and crashing the cars while using Autopilot. Tesla's supply chain is still in the development phase, and right now Tesla doesn't have the capital and supplier relationships that other big automakers have. Institutional Affiliations Not only does modularity give automotive designers many upgrade options, it improves reparability. "Once they work out the supply chain issues, watch out," Kefer said. "For better or worse, Tesla makes its own batteries, so it's heavily dependent on its own sources," said Michelle Anderson, a partner with Boston Consulting Group. Only 2,500 Roadsters While that paints a bleak picture for any startup trying to break into the auto industry, there's some silver lining: if you've got a solid vision and can sell that vision like Tesla suppliers just might take a risk on you. Annual Report it stated: environment as an interactive ecosystem rather than as a traditional.! 3 Quoted in Tesla Motors, Inc. IPO Prospectus ( January 29, 2010 ) 23! Interactive ecosystem rather than as a traditional industry May 2015 ) w^ { 6L _n\ex! Mxuqjrbu+ ` ColUvw+he~e1F } ] ` 2 Q/5QyNZxahD & b ''! | { 0|D+kmpu0vkse: Tesla 's as! A widely deployable and secure payment platform called PayPal 1998, he disrupted e-commerce by creating a widely deployable secure. 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